Value to Business

The real question is not how much costs but how much value can bring to your business.

The following articles explain:
Why $10,000 For A Domain Name Is Still Cheap
by Alan Dunn Apr 11 2011

You’re Selling Too Cheap: The Cost of a Domain Name Vs. Other Marketing Cost
by ShaneCultra Nov 17 2013

How much is a domain name worth?
Realistically a domain name can be worth any amount but most domain names sell for around $5,000 to $20,000 – premium domains, category killers and short domains however can easily command $100,000 or millions depending on a wide number of reasons. But let’s not talk about the value of individual domains per se but how a domain name compares to the cost and value of traditional media. Let’s put a $10,000 domain in perspective to traditional media.

Billboard Advertising
Billboard Advertising is some of the most expensive advertising around. In New York City, for example, a rotary bulletin can cost you anywhere from $35,000 to over $600,000 a WEEK according to Clear Channel’s online rate card.

Mobile Advertising
You know that advertising billboard which is essentially carried around on the back of a truck and drives around all day? $20,000 a month if you want to advertise in the Atlanta Market (although fuel cost is included)

Radio Advertising
Even radio ads can cost around $200 average per spot and you need at least a handful a day to make any dent in attracting business… total monthly estimated cost $30,000 or more.
Now the question is what do you own after the 30 day period for the traditional media sources above? Nothing.
If you spend $10,000 on a domain name your only future expenses are the $8 a year in registration fees – not even $8 a month … actually less than $1 a month.